From One To Many
Ahead of the release of Noah's album “The Great Divide” we were commissioned by his incredible stylist, Elliott Taylor, to produce a series of custom patch hats for the NPR Tiny Desk taping & a number of other NYC album promo stops.
With a good handle on the album’s bug and an overall understanding of the things Noah holds dear, we set out to create a bespoke, interchangeable patch system that would allow Noah and team to decide in the moment which pieces would suit each performance or appearance.
After he wore the 1 of 1 ladybug version during his Tiny Desk Concerts performance, his management team recognized its potential as a fan-favorite piece for the album launch. We jumped into action, planning out how we could bring the hat to life on a much larger scale.
In partnership with Fame House, we refined the design to include the album title embroidery and began producing units for the official webstore release. Following the Tiny Desk performance, the hat sold out within 24 hours.
As of today, we've gone on to produce multiple rounds of this hat – selling out every drop. As Noah continued to dominate the musical landscape on his North American tour, fans continued their excitement over owning a piece that the artist himself chose as a part of his historic Great Divide album release!
Watch it all come to life ⬇
See the full tiny deck performance ⬇